In autumn 2016, the Bate Brand team was delighted to begin work rebranding Adgestone Vineyard, an award-winning vineyard based on the picturesque Isle of Wight.
Founded in 1968,
Adgestone is the oldest continuously operating commercial vineyard in
England with 10 acres of land. Having cemented an unrivaled
reputation for their locally made wine on the Island, Adgestone felt
it was time to undergo a major rebrand that would comprise refreshed
advertising material, a logo redesign and a crucial restyling of the
Bate Brand was briefed to create a fresh, contemporary image for Adgestone that is both modern and elegant. The branding had to be up-market and reflective of the vineyard's heritage. Motivated by the prospect of working on an exciting project – as well as the thought of sampling some of Adgestone's award-winning wine – our talented designers got to work gathering inspiration, research and performing competitor analysis.
An array of concepts from Bate's design team
Rather than embark
on an entire redesign, the team decided to build on Adgestone's
existing logo by experimenting with font. The 'A' and 'g' fonts have
remained similar, but the lines are smoother to create a professional
look. It was decided that the word 'Vineyard' must be kept part of
the logo as it alludes to the vineyard's history, reputation and
services as a cafe, shop and B&B – serving as a hook for
prospective visitors. 'Vineyard' is presented in a handwritten
typeface that reflects the hand-crafted nature of Adgestone's wine
and liqueur production – made with care, not just by machines. This
clean evolution of the logo, along with the use of complementary fonts, maintains readability on all advertising materials and is
recognisable for both locals and tourists alike.
The Adgestone logo
Adgestone's spring/summer season, we tweaked the design and
copywriting of the vineyard's tri-fold leaflet as well as introducing
some well-designed mockups that featured the new wine labels. It's
engaging, consistent and memorable.
Adgestone's improved tri-fold leaflet
The perfect holiday souvenir or gift, Adgestone's Isle of Wight heritage is key to its success. Bate Brand's design team created a label that is minimal, stylish and clearly resembles its Island identity. As well as a successful range of liqueurs, Adgestone produces four popular English wines on-site: Dry Wight, Medium Wight, Rose Blush and Full Bodied Red. Each with a distinctive taste, the team came up with a label design that is simple and sophisticated yet reflects a high quality product.
The labels use a pastel colour scheme that is classy and refined
re-launch needs an effective promotional strategy. Using our
professionally equipped photography studio, our in-house photographer
captured the bottles – complete with their freshly redesigned
labels – to create product photos, creative 'styled' shots, and an
interactive photo shoot featuring a model. High-quality, expertly
shot imagery is essential for marketing materials, social media and
general online content.
Photo shoot featuring successful model Sinopa Rin in our professional studio
We've loved helping
Adgestone with their rebrand and look forward to working with the
vineyard more in the near future. We wish them the best of luck this
Does your brand need
rejuvenating? Give us a call on 01983 810505 to find out how Bate
Brand can help.