Mark (Creative Director) was asked to do an interview for the Island Business Magazine by the Chamber of Commerce all about branding, what it is and why it's so important for businesses to get it right.
Bate Brand Communications is named after Founder and Creative Director, Mark Bate. With 28 years experience in the industry, and 15 years running Bate Brand, it's fair to consider him an expert in all things brand and design. But where did it all begin?
Research is vital to any brand exercise undertaken. Don't believe us? Check out these examples of big name brands who didn't do their research properly and it cost them in reputation, customers and, of course, a hefty amount of money.